Idea
Security sanitary mood life
The atmosphere is the way to experience a happy life. Outstanding quality, health technology, fashion design diligently pursue, in essence, on the texture of life leap, in order to better adjust life experience.
GALAXY Galaxy located in the humanities bathroom sanitary field, to focus on "safe sanitary home" to build, advocated "safe bathroom, exotic life." For consumers to create "safety and health, fashion individual, pleasant and comfortable" bathroom space experience, and enjoy a pleasant, healthy and sanitary living atmosphere and human feelings.
Replace replace Heavenly has
Safety bath bathroom blossoms
Modern, shuttling between the urban jungle, shuttling between life and survival, fast-paced life, the pressure of work, unwittingly, people relaxed and happy gradually alienated strangers; for happiness, happiness, becomes desire and pursuit ......
More from the bottom of the original beauty and joy of life, the more cherished. Time change, the trend to come and go, however, the nature of love life has not the slightest sign of change, people's hearts, always longing for eternal health and happiness, beauty happiness.
Get rid of the troubles of the city, free your mind of depression. GALAXY Galaxy bathroom, humanities residence space as a destination, in order to design as a means to science and technology in order to ensure, people-oriented, inheritance safe, healthy humanistic fashion, for you to decorate safe and healthy, comfortable and pleasant bathroom atmosphere of space, you can easily, can be happy, You can freely, can stimulate heart of the bath ...... origin of life love life bathed ambience.
GALAXY Galaxy sanitary ware brand planning
Brand positioning: Security sanitary expert
Brand personality: fashion, health, fashion trend
Science and technology, leading, trusted
Relaxed, cheerful, full of zest for life
Brand proposition: life safety sanitary mood
Brand appeal: Bath Life atmosphere
Market positioning: high-end consumer groups
Market segmentation: the pursuit of safety, health, fashion, urban mood life high-end consumers (emerging modern aristocracy)
Urban high-income groups (social elite family management, arts, culture, design and other industries)
Hotels and other public places (in the high-end engineering projects)
Management philosophy: ideas determine, process determine the outcome, success depends on details, attitude is everything
Marketing theory: Quality, strategy, service, win-win
